Posted by You’ll agree that running a successful YouTube channel requires much more than uploading a video and hoping for the best. Given the fierce competition on the platform, you’ll need to promote, maintain, and optimize your channel using some YouTube marketing software.
YouTube marketing is a practice that allows businesses to promote their products and services on the YouTube platform. Hence, YouTube marketing software is any tool that helps your channel attract new subscribers or views and ensures that those you already have enjoy a positive experience with your content.
Recently, YouTube marketing has taken off thanks to the platform’s massive viewership (over 1.86 billion). If you’re looking for new ways to market your products and services, or perhaps you would like to grow an audience and become an influencer in a niche — YouTube is the place to be. However, you need the right tools to survive the competition.
Using the best YouTube marketing tools will simplify the process and give you a massive advantage. These tools will assist you not only in creating videos but also in getting them in front of your target viewers.
We’ll review the top YouTube marketing software and how they will help you improve your video marketing approach. All of the software we recommend is nearly unrivaled in at least one aspect of YouTube marketing. So, depending on your needs, you know we’re recommending the absolute best for that task. Enjoy!
1. Brandwatch — Best for YouTube Analytics
Brandwatch is a powerful YouTube marketing tool that reports analytics. It has various unique features that let you track how visitors feel about your channel, their views on your social media material, channel videos, and much more.
With Brandwatch installed, you can run queries to track every time your channel or brand name appears in titles, comments, descriptions, and other places. It’s great for monitoring your interaction.
The software also allows you to monitor your competitors easily.
You may create complete dashboards using Brandwatch’s powerful visualizations and dashboarding features. They help you to display your brand mentions, audience views, comments on your content, and the sentiment & emotion behind them.
Brandwatch is also a useful tool for creating influencer analysis reports, which can be useful if you’re looking to hire Influencers for your brand.
Check out our recent post to learn about YouTube influencer marketing and how to launch successful campaigns.
Key Features
- Social media listening and monitoring
- Workflow features
- Consumer insight reporting
- Shareable dashboards
- Integrations and partnerships
- Multilingual coverage
Pros
- Great for influencer analysis
- Aids in the creation of campaign analysis reports and the evaluation of the campaign’s performance
- Unlimited users
Cons
- For long queries, detecting errors in syntax may be difficult
Pricing
Brandwatch has several price options to choose from based on your requirements. However, you need to book a meeting to get a quote directly from the software provider.
All plans include an unlimited number of users, as well as basic training and continuous support. Upgrades to data and other services are available.
2. Canva — Best for Graphics Design
Your YouTube channel art is an important element of your online brand. For instance, banners express your business’s personality and represent your channel’s character. Your YouTube video thumbnails, as well as your YouTube channel graphics, also play an essential part in promoting your brand.
You can use Canva to create both your channel art and video thumbnails. On Canva, you may get a variety of templates and components, such as icons, typographies, fonts, pictures, and more. Lots of people use this YouTube marketing tool to generate appealing thumbnails for their YouTube videos that encourage people to watch them.
Key Features
- Drag and drop workspace
- Free stock pictures
- Design templates
- Numerous design tools
- Premium version
Pros
- Enjoyable and simple to use
- Does not require any training and provides immediate assistance
- Can download translucent designs
Cons
- To use Canva, you must first create an account.
Pricing
- Canva Free, Canva for Education, and Canva for Nonprofits are all available for free.
- Canva Pro costs $12.99 per month for the first user and $6.99 per month for each subsequent user.
- Canva Enterprise: from $30 USD per month and $150 for 5 people
Canva offers a free trial
3. Adobe Photoshop — Best for Image Editing
Photoshop is one of the most widely used picture-altering software programs. YouTubers all around the globe, including designers, painters, and illustrators, use Photoshop as their main tool.
Adobe Photoshop, unlike Adobe Lightroom, is carefully built for professionals who need all of the sophisticated capabilities in a single package. If you can think of an editing function, Photoshop probably has it.
Key Features
- 3D design functionality
- Pro editing tools
- Advanced color editing
- Sophisticated touch-up and retouching
- Extensive filters and brushes
- Multi-layer editing
- AI Text to Image Generator
Pros
- There are many design tools from which to select.
- Thanks to the integrated stock library, you have even more influence over the creative process.
- It comes in handy while doing picture repairs or manipulations.
Cons
- Novice users of the software may find the UI intimidating.
Pricing
- Photography Plan — Lightroom, Lightroom Classic, Photoshop on desktop and iPad, and 20GB of cloud storage are all included in the Photography Plan, which costs US$19.99 per month (1TB available)
- Photoshop Plan — US$22.99/mo — Photoshop on PC and iPad included. Adobe Fresco is included for sketching and painting.
- All Apps Plan — Photoshop, Illustrator, InDesign, Premiere Pro, and Acrobat are among the 20+ Adobe desktop and mobile applications included in the All Apps Plan, which costs $59.99 per month.
You may also opt for a 7-day free trial of Adobe Stock with each plan.
4. Adobe Premiere Pro — Best for Video Editing
When it comes to editing, Adobe is, without a doubt, the finest software supplier on the market. They already proved their superiority with Photoshop for image editing. This is also true for video editing, thanks to the Premiere Pro software. Premiere Pro comes with all of the sophisticated features and tools you’ll need to create a fantastic video.
Adobe Premiere Pro is arguably the most comprehensive piece of video editing software available, with an almost unrivaled feature set, 360 VR, and 4k capabilities. The Lumetri Color tool, which provides color modification and manipulation on par with Photoshop, is one of Premiere Pro’s most impressive features.
Key Features
- Video editing tools
- Audio tools
- Speech-to-text captioning
- Easy integration with Adobe Products
- Multicam and coloring options
- Title tool
- Advanced AI tools (Beta)
Pros
- After Effects, Photoshop, and Illustrator are all supported.
- Keyboard shortcuts that are similar to those used by competitors’ software
- Ability to modify your layouts and fast rendering
- The layout is simple to use.
Cons
- When compared to other video editing applications, the rendering performance is sluggish.
Pricing
- Premiere Pro: $22.99/mo.
- Creative Cloud All Apps: $59.99/mo.
5. Audacity — Best for Audio Editing
Audacity is a multi-track editing program with cross-platform support for Windows, macOS, and Linux. It’s perfect for all sorts of audio editing tasks and projects, including podcasts.
The best part is that it’s a free YouTube marketing software. This makes it ideal for novices and those who want to work from home.
But don’t be fooled by the price (or lack of it). It’s highly effective for business purposes, especially if you modify your interface with plugins tailored to your unique tasks.
You may use audacity to enhance the sound quality of your YouTube videos, particularly if you’re performing voice-over work.
Pros
- Multi-track editing that is simple to use
- All major desktop operating systems are supported.
- Download and usage are both free.
Cons
- The user interface isn’t as professional-looking as some of the more expensive rivals.
Pricing
It’s completely FREE.
6. Agorapulse — Best for Channel Management
Agorapulse is another excellent YouTube video marketing software that simplifies the process. It allows you to plan material, get crucial information, and engage a large number of followers. Furthermore, it utilizes the social inbox to quickly locate, filter, and manage the discussion. The system’s functioning is above standard, and it is very user-friendly.
Key Features
- Powerpoint reports
- Community management metrics
- Facebook Analytics
- Audience categorization
- Automatic qualification
Pros
- Works great for monitoring social media effectively
- Copies material from one SM platform to another easily
- Post-queuing and scheduling are convenient
- Offers the ability to have someone else evaluate the post before it is released
Cons
- There is no clearance procedure for comments/replies to mails or posts.
Pricing
- Free: $0/mo — 3 social profiles, 1 user
- Standard: $69/mo — 10 social profiles, $15/mo per additional social profile
- Pro: $99/mo — 10 social profiles 2 users, $15/mo per additional social profile
- Premium: $149/mo — 20 social profiles 4 users, $15/mo per additional social profile
- Enterprise: Custom pricing — 40+ social profiles, 8+ users
Each plan comes with a 30-day free trial, and you don’t require a credit card to claim the offer. You can claim a massive discount if you pay annually.
7. TubeBuddy — Best for Content Optimization and Idea Generation
TubeBuddy is your true friend if you’re searching for one of the best YouTube marketing tools that makes managing your channel super convenient. It can also be your best pal when you’re stumped and unable to develop new content ideas.
It comes as a downloadable free browser extension and mobile app to help you better connect with your channel.
TubeBuddy has an advanced keyword research feature that allows you to find new, trending, and interesting topics your viewers would want to see videos about.
You may post footage in less time using TubeBuddy’s time-saving templates. It also guarantees that best practices are followed to rank better in search keywords.
Key Features
- Advance keyword research
- Competitor scorecard
- Comment moderation
- Social monitor
- Thumbnail generator
- A/B thumbnail testing
- Uploadable checklist
- Auto translator
- AI Tools (Free Extension)
Pros
- Free for the basic features
- YouTube Certified
- Easy to use
- Helps you master YouTube SEO
Cons
Only one license per channel
Pricing
- Pro: $7.50/mo
- Legend: $32/mo
Tubebuddy offers 30 Day Money Back Guarantee and 50% off all prices when billed annually.
8. Ahrefs — Best for YouTube Keyword Research
Ahrefs is one of the best youtube marketing software when it comes to keyword research. If you want people to find your videos on YouTube, you’ll need to improve your SEO strategy. Keywords are crucial for getting your YouTube videos and channel found, as well as generating more views for your channel.
Ahrefs is a comprehensive SEO and marketing toolset that includes free learning materials such as blogs, tips, videos, and tutorials. Its Keywords Explorer is powered by a database of more than 640 million YouTube keywords. Clickstream data is used to calculate metrics such as local and worldwide search volume (for almost every nation), clicks, click percentage, and more.
Examine search volumes and click-through rates (CTRS) as well. You may use Content Explorer to check which videos get traffic from Google search results.
As a bonus to non-subscribers, Ahref offers a free keyword generator. This tool can help you generate key phrases and questions around a specific keyword alongside their search volumes.
Key Features
- Domain Comparison
- Rank Tracker
- Batch Analysis
- SEO Toolbar
- Link Intersect
- Site Explorer
- Keyword Explorer
- Content Explorer
- Keyword Generator
Pros
- Straightforward, user-friendly, and quick
- The functionality of search analytics is covered in detail.
- Google, Amazon, and YouTube keyword research
Cons
- Difficult to get personalized support
Pricing
- Lite: $99/mo — start trial for $7
- Standard: $199/mo — start trial for $7
- Advanced: $399
- Agency: $999
Enjoy discounts equivalent to 2 months off when you pay annually.
9. Animaker — Best for Video Animation
If you wish to produce animated, interactive presentations and videos, you should use Animaker.
This software is a cloud-based, do-it-yourself application for producing video infographics. It allows YouTubers to create a memorable animated narrative by displaying facts and statistics in a captivating manner.
YouTubers may rapidly and artistically make videos using drag-and-drop features, pre-animated elements, sound effects, music, and in-built data assets.
Key Features
- A large collection of animated components and templates.
- Edit and remix six different video styles.
- There are over 200 music tracks and sound effects for your videos.
- Curve, Camera In and Out, and other pro-level animation tools.
- AI text-to-video tool
- Features for enterprise and team management.
- Directly upload to YouTube and Facebook, or share the URL.
- Download in GIF and MP4 video formats.
Pros
- Create animated movies for a variety of commercial and personal purposes.
- Several video types are available, including several for whiteboard videos.
- It offers ample materials in the free trial to make a stunning and appealing animation.
- Create amazing videos on the go with steve.ai, a powerful text-to-video generator.
Cons
- In the free plan, there is no opportunity to download anything.
Pricing
Basic: $24/mo
5 Premium Downloads/mo
HD quality videos
Build 5 Custom characters/mo
10 Premium Asset credits/mo
500+ Premium Music Tracks
and more…
Starter: $37/mo
10 Premium Downloads/mo
Full HD quality videos
Build 15 Custom characters/mo
20 Premium Asset credits/mo
1000+ Premium Music Tracks
much more…
Pro: $79
30 Premium Downloads/mo
2K quality videos
Build 30 Custom characters/mo
45 Premium Asset credits/mo
30k+ Premium Music Tracks
and much more…
Enterprise: Custom Pricing
Unlimited Downloads
4K quality videos
Up to 20 GB Files upload
Build unlimited characters.
30k+ Premium Music Tracks
and much more…
Pay annually and Save up to 50%
10. Bitly — Best for Link Management
YouTube channels and video URLs, affiliate links, and external resource links may be lengthy and unattractive. Bit.ly is an excellent tool for keeping YouTube video URLs short and simple to enter or remember.
Businesses all around the globe use Bitly to interact with their consumers across all digital channels. Individuals and businesses may use their link management and analytics software to insert short, branded call-to-action links to optimize their digital efforts.
Bit.ly also provides statistics, allowing you to see how many times your Bit.ly link was clicked, as well as the browsers, platforms, and regions from which it was visited. This will assist you in better marketing your content.
Key Features
- Shorten and personalize the links you send out.
- Gather information about the audience.
- Create QR and 2D Bar Codes.
- Analyze the performance of specific links.
- Gather information about your performance.
- You can track the success of your campaign with all-in-one software.
- Give the click some context.
Pros
- Anyone can use the link shortening features
- It allows you to make as many different links as you need
- Analytics (clicks and referrals)
- User friendly interface
Cons
- You won’t be able to view results older than three months.
Pricing
Free: $0/mo — up to 10 links / month, 2 QR Codes/mo, and 1 Link-in-bio page
Includes:
Unlimited clicks and QR scans
Customizable back-halves
Powerful link history and reporting
Access to integrations
2-Factor Authentication (2FA)
Core: $8/mo — up to 100 links / month, 5 QR Codes/mo, and 1 Link-in-bio page
Everything in Free, plus:
Basic email support
Redirect any link
UTM Builder
Advanced QR Code customizations
30 days of click & scan data
Note: Core is only available as an annual subscription.
Growth: $35/mo — up to 500 links / month, 10QR Codes/mo, and 2 Link-in-bio page
Everything in Core, plus:
Complimentary custom domain
Branded links
Over 4 months of click & scan data
Bulk link shortening
Premium: $300/mo — up to 3000 links / month, 200 QR Codes/mo, and 5Link-in-bio page
Everything in Growth, plus:
Advanced analytics
Campaigns
UTM Builder
Mobile deep links
1 year of click & scan data
Enterprise: Custom Pricing — Custom number of links, QR Codes, and Link-in-bio pages
Everything in Premium, plus:
At scale link generation
Advanced user and group permissions
99.9% SLA uptime
Comprehensive data and analytics
Personalized onboarding and expert account manager support
Save up to 34% when you pay annually
Final Thoughts
There you have it — the 10 best YouTube marketing software in 2024.
Spending on the right software should provide a healthy ROI fast. That’s why YouTube is a marketer’s preferred platform, with 48% of marketers spending on it.
Even after procuring these tools, you don’t have to do the bulk of the marketing yourself. You could get in touch with an influencer. Already, 70% of marketers believe YouTube is an effective channel for influencer marketing.
Don’t know much about YouTube influencer marketing? You can learn all about it in our YouTube influencer marketing guide for small businesses.
The above YouTube marketing tools and techniques can help you improve your channel, build your following, boost reach, and improve sales drastically.
Must you get all 10 of the tools reviewed? Probably not, because some of their features overlap. You may target the more versatile software.
For a newbie Youtuber, we recommend a combination of these 5 essential YouTube marketing tools:
Be sure to consider your channel needs, purpose, and budget before committing to a particular set of tools.