Posted by Every YouTuber’s dream is to monetize their channels, and one of the best ways to do that is through brand collaboration. Getting sponsored on YouTube is a great way to earn passively and establish valuable partnerships.
While many think sponsorships are exclusive to large channels, even small YouTubers can land lucrative deals. This article will reveal how to get sponsored on YouTube regardless of your channel’s size.
Check out this link for expert tips to help you stand out as a creator and succeed online.
Types of YouTube Sponsorships
There are several types of sponsorships; some are easier to get than others. Below are the most common types that you can pursue:
Product Reviews
One of the easiest ways to work with brands, especially if your channel is new, is by doing product reviews. For this type of sponsorship, the brand will provide you with a product that you are to review on your channel. You can then earn commissions when your subscribers purchase.
Affiliate Sponsorship
One of the most accessible types of sponsorships to bag is affiliate sponsorship. It involves promoting a brand’s product or service on your channel. If your subscribers purchase via your affiliate link, you will earn commissions.
Paid Sponsorship
Paid sponsorships are often reserved for channels with a more significant following. However, smaller channels can still get paid sponsorship deals if they have a niche audience or a high engagement rate. The brand pays you directly for this type of sponsorship to promote their product or service on your channel.
1. Do an Audit of Your YouTube Channel
One of the crucial steps to getting sponsored on YouTube is conducting a thorough audit of your channel. This step involves assessing your channel’s structure, aesthetics, and organizational aspects. Here are a few elements you should audit:
YouTube Banner
Your channel’s banner is your virtual storefront; it is the first thing your sponsors see. Hence, you need to take the opportunity to refine it so that it captures your channel’s essence.
The banner should be well-designed and appealing to project credibility and pique potential sponsors’ interest. Incorporate captivating visuals, your logo, and a concise tagline that reflects your channel’s niche and style.
Video Thumbnails
Thumbnails are the gateways to your videos. In other words, they act as your content’s previews. Analyze the consistency of your thumbnails, ensuring that they align with your channel’s content. Create thumbnails that are simple yet visually striking. This will not only boost click-through rates but will encourage sponsorship.
Channel Trailer
A channel trailer is a short, catchy video that introduces viewers to your channel. It is a cinematic preview that showcases your best work and conveys your unique personality.
Craft a succinct and impactful trailer that communicates professionalism and authenticity. An attractive channel trailer will show sponsors the benefits of partnering with you.
Playlists
Creating a playlist is another way to organize your content and seamlessly navigate your channel. Assess your channel’s playlist; ensure they’re thoughtfully categorized with attractive cover images and descriptive titles.
A well-organized playlist will tell your viewers and sponsors what your channel focuses on. This structural organization will demonstrate your mastery in your content area, attracting potential sponsors.
2. Build Your Audience and Content
When it comes to getting sponsored, you don’t need to have 1 million subscribers. As previously stated, even a new channel can be monetized if it has gathered at least 1000 active members.
However, you need to build your audience and content before considering sponsorship. Not prioritizing this phase is one of the many mistakes new youtubers make. The more engaged your audience, the better your chances of getting lucrative deals.
Below are some helpful tips to help you build your audience:
- Choose a Niche
Before creating content, ask yourself, “What am I passionate about?.” The answer will lead you to discover a unique niche and create valuable content for a target audience.
- Create High-quality Content
One of the factors that potential sponsors will consider before signing a deal with you is the quality of your videos. Make sure that your content is well-edited, well-presented, and informative.
- Post Regularly
There is no set frequency for posting. However, as a rule, you should post at least once a week. Consistency will keep your audience active and engaged.
- Interact With Your Audience
Many YouTubers need to pay more attention to comments or questions under their posts. Don’t be one of the many. Be intentional about building relationships with your viewers.
- Promote Your Channel
Promote your channel by sharing your videos on social media and contacting other YouTubers for collaborations. The more people know your channel, the better your chances of getting sponsored.
3. Put Your Media Kit Together
A media kit or a sponsorship deck is like a portfolio that tells sponsors why they should work with you. It is a kit because it includes your channel’s story, packages, and, sometimes, rates.
Here are a few things that your kit should have:
- Your Channel Overview
Include general and brief information about your channel, the types of content you create, and your target audience.
- Your Audience Demographics
Provide information about your audience demographics: age, gender, location, and interests.
- Your Engagement Metrics
Tell your potential sponsors about how often your viewers watch, for how long, and how they interact with your content.
- Your Past Sponsorships
If you’ve had previous experience working with other brands, include it in your kit.
- Your Rates
Include your rates for different types of sponsorships. This information will let your prospects know how much they can expect to pay.
- Your Availability
Inform your potential sponsors of your availability so they can plan their campaigns accordingly.
4. Create an Outreach List
Your media kit is ready so that you can get your feet in the water. Creating an outreach list entails writing out a list of brands you’d like to have as partners. Here are a few steps you can follow to build your list:
- Start by Brainstorming
Create a list of 100 brands you’d like to work with. Think about the brands you love and can recommend and those relevant to your niche.
- Do Some Research
Find out which brands have a history of sponsoring YouTubers. You can find this information by networking with other YouTubers or checking online.
- Create a Spreadsheet
Create a spreadsheet to help you track your outreach efforts. This step will help you know which brands you have contacted and their response.
- Tailor Your Message
Before reaching out to any brand, take your time to learn about their products and services. This information will help you learn how to promote their products on your channel.
5. Craft Your Pitch and Email
With your outreach list on hand, the next step is to reach out to them and explain why you’d be a good fit for their brand. Look for the brand’s “Head of Influencer Marketing” or simply “Head of Marketing” and reach out to them via email.
Before emailing, however, check to see if they
have a dedicated influencer sign-up page. If they do, reach out to them there first.
Here are a few tips to help you craft your pitch:
- Introduce Yourself
Start by introducing yourself and your channel. Tell the sponsor briefly about who you are and what your channel is all about.
- Give Them a Compliment
Compliment the brand; you could congratulate them on a new feat like winning an award. Also, explain why you love their products or services in a few words.
- Offer Value
Tell them how your channel can help boost their visibility and revenue. Remember, don’t make it about yourself. Your pitch should be focused on what you can offer. If you get a reply, send them your media kit, agree on your rates, and sign any necessary paperwork.
FAQs
What Are the Requirements to Get Sponsored On YouTube?
There are no set requirements to get sponsored on YouTube. However, here are some factors that sponsors may consider:
- The size of your channel
- Audience engagement
- Your channel’s niche
- The quality of your content
- Your track record with other sponsors
How Much Can I Earn from a YouTube Sponsorship?
The amount of money you can earn from a YouTube sponsorship depends on a few factors. Some of these factors include the size of your channel, the type of sponsorship, and the brand. Typically, however, you can earn anywhere from a few hundred dollars to a few thousand dollars per video.
How Many Subscribers Do You Need to Get Sponsored?
The number of subscribers you need to get sponsored on YouTube depends on the following:
- The niche of your channel
- The quality of your content
- Your engagement rate
However, as a general rule of thumb, you must have at least 1000 subscribers before reaching out to potential sponsors.
What Are the Different Types of YouTube Sponsorships?
There are many different types of YouTube sponsorships. The most popular include:
- Product placement
- Branded content
- Giveaways
- Affiliate marketing
- Q&A sessions
Conclusion
If you’ve been wondering how to get sponsored on YouTube, know it is achievable no matter your channel’s size. Before seeking sponsorship, however, focus on growing your channel by posting quality content and increasing viewer engagement. Afterward, you can follow the easy steps in this guide to increase your chances of landing sponsorship deals and monetizing your channel.