Posted by In this decade, connecting with prospects via their smartphones is an effective business strategy. Hence, mobile marketing automation trends will drive the next marketing strategies that will roll out in the coming years.
Are you looking to test the waters of mobile marketing automation? Or perhaps you’re looking for ideas to breathe new life into your marketing automation campaigns?
Either way, it’s important to know what the best small business marketers are doing now. This way, you’ll know immediately what could work for you, and what’s a waste of your time and money.
Here are some awesome mobile marketing trends with tips on how you can apply them to your business.
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Hyper-Personalization
This trend is about boosting customers’ experience and making it seem like you tailored everything for them by making their experience personal.
Hyper-personalization is essential to modern marketing strategies.
For example, in SMS messages or other mobile messages, instead of “hey you”, it would say “hey -inserts customers name-”. Using the data, they have to create personalized content for people.
What it Means
- It is easier to appeal to customers when you address them by their names directly.
- Such marketing automation trends for mobile make your message stand out from the competition.
- It saves both the time of the consumers and the company.
How to leverage hyper-personalization
- Use the right channel to deliver the right message
- Connect with consumers right where they are etc.
- Try to make your messages have a personal feel
Omnichannel Marketing
Omnichannel marketing is about brands showing their ads to consumers anywhere they go online such as on social media, surfing the web, or even pop-up ads, to give the idea to people that you are paying attention to them.
What It Means
- It makes it difficult for the consumers to forget the product.
- Such app marketing automation trends create publicity for the company.
- Increases sales made about the products. With this system, the customer could know all about the product without searching multiple times.
How to leverage omnichannel marketing
- Use market automation to recommend products based on where they are.
- When showing ads try to include ones with promo offers. This makes them more likely to pay attention.
Conversational Chatbots
This is one of the latest mobile-first marketing automation trends. It is the process by which AI has a two-way conversation with the consumers and is pivotal to making money online. This makes people feel important and like they matter, which increases their chances of sticking to such a company because they know you will hear them.
What It Means
- Reduced stress on both the consumers and employees
- It promotes brand loyalty as they feel connected to your brand
- The rapport makes you sell better and circumvent any issues
- Gives employees more time to focus on more important tasks
How to leverage conversational chatbots
- The AI should reply humanely.
- Be honest with your users let them know it’s a bot
- You should check out our group of retail chatbot examples
App and SMS-Driven Automation
This strategy involves focusing on using mobile phones to generate more revenue. It involves using automation to optimize features such as pop-up ads, SMS, push notifications etc. Using these SMS marketing automation trends, you can stay connected to your customers.
What It Means
- Improves the reach of the companies’ products to consumers
- A larger market means more sales.
- Focusing on mobile-driven automation reduces the cost of other types of marketing.
- Access to a large range and diverse set of customers
- Better deliverability and conversion rates
How to leverage mobile-driven automation
- Use apps to connect with the consumers in real-time.
- Personalize the content
- Use multichannel communication (with SMS) to boost this strategy.
Value-Driven Retargeting and Retention
This uses first-party cookies and data to observe, personalize, and obtain information about consumers’ web and app sessions. Just like other mobile marketing automation trends, you can gain insights into a customer’s interests and know how to properly advertise to them.
What it Means
- Companies can track consumers’ activity.
- It can sometimes lead to negativity from people due to being violated after being spied on.
- It helps companies not waste resources where they aren’t needed
How to leverage value-driven retargeting and retention
Companies should be upfront about this and let their customers understand why they are doing this. If the customers can give their consent, this opens new and better ways for the companies to know how and what consumers want.
There you have it!
The future of marketing to the modern app user will no doubt revolve around the mobile marketing automation trends in this post.
Taking advantage of these trends and technologies now can set you on a path ahead of your competitors.
They require less investment and workforce than other means of marketing while achieving better results. So:
- Pick a trend
- Map out your marketing automation project plan
- Implement your marketing automation campaign
You’ll start to see improvements in your campaigns almost immediately.